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Hey Subscriber First Name I’m excited to have reached another milestone - edition 50 of this newsletter. It wasn’t long ago that I celebrated a year of public writing (I didn’t start weekly), so I hope you’ll forgive me for marking another moment. It feels important to recognise when we achieve something of note. As a recovering perfectionist, that hasn’t always come naturally. When I look back at the timeline of my life, I can see how that 17‑year‑old boy sitting on the edge of my mum’s bed asking ‘what do I do now?’ was terrified of getting things wrong. So I learned to survive by never stopping and trying to not ‘fail’. That avoidance meant I would get in my own way and often didn’t even launch. Which brings me back to the question I left us with last week: “Which parts of yourself are you most proud of today - the parts a previous version of you would be amazed to see?” Something that resonated for me was related to our life stages. As we age, we begin to see the breadth of what we carry - the skills, the experiences and the chapters that make us who we are. When I look at my career, I see three chapters: the marketeer, the sustainability strategist and now the coach/facilitator/event-host. The marketing chapter is one I often forget. I was never ambitious, yet somehow I climbed the ladder, led teams, travelled the world making TV adverts, helped build a brand worth £400m and ultimately supported a £1bn business sale. It was exciting and I learned a lot. But at the end of it, I was left with a feeling of “is that it?”, which is probably why burnout hit so hard. That burnout pushed me into my second chapter: sustainability. Training as a B Leader, helping businesses become B Corps, becoming Carbon Literate, embedding ethics and purpose into brands. It aligned more closely with my values but something deeper was calling. I noticed that meaningful change always begins within the people - their values, their culture and their inner landscape. I was doing the work of a coach without realising it (or having the training). Which led to chapter three: coaching. I wanted a qualification that was both rigorous and soulful, which took me to Wise Goose and the wonderful Helen Sieroda - a peer of Joanna Macy, Thich Nhat Hanh and Lady Diana Whitmore. That training allowed me to integrate everything I’d learned - the systems thinking, the brand building, the ethics, the inner work and the nature‑based wisdom. For years, people told me to ‘niche’. But I’ve realised I’m not a niche. I’m an integration. And the parts of my past I began to avoid and forget - the marketing, the corporate rooms, the financial planning meetings are the very parts that make my work now so grounded and unique. I sometimes joke that it allows me to balance the Profit and Loss with the Peace and Love!
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