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Hey Subscriber First Name I’m starting this week’s edition of TrimTabs a little differently. Normally, I begin by exploring the question I left you with last time. But last week, I broke with tradition. Instead, I invited you to step outside and notice one thing in the natural world that’s changing right now and to pay attention to the conditions that make that change possible. That small shift mirrors a bigger one I’ve been feeling in myself as I’ve written these newsletters. The original inspiration for TrimTabs comes from engineering. The trim tab is a tiny mechanism that steers huge ships, reminding us that meaningful change can come from small, well-placed actions. That idea has always resonated with me but as I look back at my own path from marketer, to sustainability strategist, to coach, I can see that nature has become a deeper guide at every step. Corporate systems are built on extraction, fear and scarcity. Nature works on very different principles of regeneration, reciprocity and abundance. As we enter a new era of business, technology and AI, much of our thinking still carries the logic of the corporate world, just with a greener tint when we want to talk about ‘saving the planet’. But if we want real change, we need to rethink the environments we’re creating and draw on a different kind of wisdom. That’s why I return to nature as often a possible. Nature is our ultimate teacher and helps us remember what we already know. The answers to our most complex problems are inside all of us, we just need to slow down enough to listen. When we look through an anthropological lens, we can see that 95% of the human existence has been spent in deep connection with natural cycles. It’s only been the last 4000 years where we have shifted our approach and been in a constant state of flux ever since. So maybe it’s time to remember who we are and what it means to be truly flourishing. The planet’s accelerating changes are a mirror of our disconnection. The answers won’t come from office-based thinking, they’ll come when we step outside, listen without agenda and let the natural world recalibrate both our nervous systems and our imaginations. That’s the foundation of much of my work and I’m excited to share where this shift is taking me next.
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